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Comment by Brendinooo

4 hours ago

> A brand-new pair of Levis at JC Penny is gonna run you like $90 anyways

I'm seeing a range of around $33 to $60 at the moment, with other brands dipping under $30.

https://www.jcpenney.com/g/men/jeans?id=cat100250010

Every pair on that page is ~$70, but some are on sale. I overassumed a little on inflation for them, I guess.

  • It's part of their pricing strategy. There's always a sale. Consumers think they're getting $70 pants for $40 instead of thinking they got $40 pants.

    Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!

When I go into the store four years ago, Levi jeans are $100. Yet even Macy's website shows them for $60 now?

Maybe there was some significant quality degradation. They recently added elastic fibers to like their entire khaki shorts line, which makes them dramatically less durable. I bet they did the same here.