Comment by lifenautjoe

Thanks mnovak, that’s a really good question and something we’re putting a lot of work on answering accurately.

The buyer landscape is more diverse than most poeple think. It's really a mix of a few key groups:

- There's the classic one, the person who's climbed the corporate ladder, has some capital, and wants to buy back control of their own time.

- Then you have the employee who's ready to be the owner. Think of the head cook who wants to buy a restaurant after working at one for 10 years.

- There's also a new wave, partly driven by social media, of people looking for a "low maintenance" business like a laundromat to create cash flow. They quickly find out that even a 'passive' business is a real job, but it's a growing trend.

And on the more sophisticated end, you have roll-up funds and private equity groups who see the massive opportunity in that $10 trillion wealth transfer and are looking to professionalize this space.

To us, it’s honestly a mind-bending cross-section of the economy. Thanks for asking!