Comment by SllX

That and the design misattributions. Even going in blind, if you actually read the Newsroom post and find the Store page, you can figure out that this isn’t even an Apple product. It’s an ISSEY MIYAKE product. If you end up finding any of the Vogue articles, it says right in the article that this was a design project initiated by and done within ISSEY MIYAKE by an ISSEY MIYAKE team, with some input from Apple employees they (proactively) approached and talked to.