Comment by kingkongjaffa

Hope. For better or worse tech nerds (me included) maintain a hopeful optimism that Apple will make good products.

For the longest time they were the only tech company that really cared about design, and most people don't encounter good or thoughtful design or ever really see behind the scenes or think about design and designers.

Jony Ive and Steve Jobs really glorified design I think rightly in many ways, and elevated what industrial design could be in technology and engineering companies that historically had treated design as something you paid an external agency to do.

Most people don't know Dieter Rams or Donald Norman, tech people maybe know Edward Tufte. Loads of people know Jony Ive.

Unfortunately the only good ideas Apple have had this decade are the M-series processors, which are fantastic. Their software and hardware are otherwise lacking, across all categories.

So, when Apple releases _anything_ people hope it's (a return to) good, of all the consumer product makers I think Apple has the highest level of goodwill, people are excited and hopeful that the next thing they release will be great, and are disappointed when it isn't.