Comment by collingreen

3 hours ago

Would it shock you to hear that famous engineers with their own personal brand power have different opportunities and motivations than many/most engineers?

Their point is even made stronger by your comment. Engineers of this type don't experience megacorps like regular engineers. They usually have a non-standard setup and more leeway and less bureaucracy overhead. Which means brand isn't the biggest thing, the specific projects and end user impact are.