Comment by MrGilbert

3 months ago

I wonder why car manufacturers don't operate like that. They might add a number to the model (e.g. "Golf IV"), but it will always be advertised as "The new VW Golf".

What would've happened if Nintendo simply would've advertised "The new Nintendo Switch"?

Never thought about that, but now it's an interesting thought experiment.

In the world of cars, industrial design is the version number. Beyond that, VW just wants to sell their latest Golf to whomever is buying a new hatchback today. End of strategy.

Numbering helps sell electronics because it makes it clear that your old phone/console is old and "needs" upgrading. It's also critical for selling software exclusive to a certain hardware generation.

Many people replace their car on a regular basis because it is considered a wear item.

With computer/console, you have to pretend the devicethey are still enjoying is obsolete to invent a need to replace it