Comment by barbazoo

3 months ago

Where does SEO end and AI slop begin?

We have rules of thumb and we'll have a more technical blog post on this in ~2 weeks.

You can break the AI / slop into a 4 corner matrix:

1. Not AI & Not Slop (eg. good!)

2. Not AI & slop (eg. SEO spam -- we already punished that for a long time)

3. AI & not Slop (eg. high effort AI driven content -- example would be youtuber Neuralviz)

4. AI & Slop (eg. most of the AI garbage out there)

#3 is the one that tends to pose issues for people. Our position is that if the content *has a human accountable for it* and *took significant effort to produce* then it's liable to be in #3. For now we're just labelling AI versus not, and we're adapting our strategy to deal with category #3 as we learn more.

Hopefully, we'll just blacklist SEO spam at the same time. Slop is slop regardless of origin.

  • Maybe slop will be the general term for that sorta thing, happy to feed Kagi with the info needed as long as it doesn't become too big a administrative burden.

    User curated links, didn't we have that before, Altavista?

Does it matter? I want neither in my search results. Human slop is no better than AI slop.

  • It's a point often lost in these discussions. Slop was a problem long before AI. AI is just capable of rapidly scaling it beyond what the SEO human slop-producers were making previously.

> Where does SEO end and AI slop begin?

...when it's generated by AI? They're two cases of the same problem: low-quality content outcompeting better information for the top results slots.