Comment by baxtr

3 days ago

I think it can be both.

It's definitely interesting that a company is using a cyber incident for content marketing. Haven't seen that before.

I think that’s very common in cybersecurity

e.g. John MacAfee used computer viruses in the 80’s as marketing, which is how he made a fortune

They were real, like this is, but it is also marketing

  • Yes, but it’s usually cyber security companies doing this and not companies that were affected by a breach let’s say.

    • Anthropic wasn't affected by this breach, so I don't see the difference. Rather, Anthropic systems were used to attack other companies

      Anthropic is the one publishing the blog post, not a company that's affected by the breach

      1 reply →