Comment by bitwize

I actually find this rather interesting.

Gibson knew dick about computers in 1984, which makes his early cyberpunk works more interesting because so much of the technical stuff is pure imagination and guesswork. He peppered his 1980s prose with Japanese-sounding brand names because he assumed that the Japanese would dominate computing the way they dominated electronics for things people like William Gibson do—things like listening to music. And it didn't quite work out that way, because Japanese computer manufacturers tailored their output to peculiar Japanese needs (specifically, needing high resolution displays and lots of memory in order to draw kanji well and needing Japanese language support in the OS) rather than hewing to emerging industry standards. This kept prices of NEC, Epson, and Sharp gear high, and allowed American manufacturers like IBM, Dell, HP, and especially Apple to get a significant foothold in the emerging industry worldwide. Toshiba emerged as an early leader in laptops, but laptops wouldn't really find their market niche until the mid-90s or so. So these days, you go to like Den-Den Town in Osaka, and you will find Dells and HPs for sale, and of course all the pretty Japanese girls are all about their Apple gear, just like here. Even so, Japanese buyers tend to prefer Japanese brands, followed by other Asian brands, and Western brands (except for Apple) third. So I can totally see a Japanese executive rocking a Fujitsu laptop, but I haven't seen Westerners in possession of one.