Comment by weitendorf

We're basically right about to launch this at my company right now. It's going to be one of the first platform products we launch and will be based on our static site generator called Statue https://github.com/accretional/statue. We styled the default Statue site as a SaaS landing page because that's what we needed when we started working on it, but I really want to explore a more Myspace/Blog oriented UX

Actually, making a second web is not so hard, that's arguably what Facebook is, it's making a web that is able to occupy the same privileged position on the Internet that is difficult. DNS, Domains, CAs, and IP allocations are all de-facto centralized. You could in theory convince a bunch of friends to use different DNS/Domains/CAs but IP touches real infrastructure so you need it for anything of notable size. But regardless, go ahead. Unless people can make HTTP GET requests to your Domain A/CNAME records and receive HTML it'll probably be like your web doesn't exist.

Our network includes identity as a first-class citizen, and when you make internal-internal requests, terminates both ends of the connection, so it does do crazy stuff to cache/serve/resolve data, including site contents. It's kind of like a "shadow realm" for the Internet because it only lives in datacenters and whatever "wormhole" connections you make into that network from outside of it. That does allow us to evade the icy grip of Big Internet Protocol, but not the ghost of internet protocol past and present.

Actually the problem with the web is that nobody wants it in its current form, I think. Partially maybe because it got polluted/embrace-extend-extinguished as a consequence of platforms like Reddit, Google Search, Facebook, etc. But also because the cost and time complexity is too high for regular people, or even most technical people, to make full use of it on a personal basis. My hope is that we/someone can make it dead-simple and cheap to setup, create, and host non-trivial websites used by real humans to do real human things besides marketing and the content that enables marketing.