Comment by btilly
14 hours ago
It is worth noting that this is an ad. It is a law firm that is advertising their expertise in this field. And the product that they want people to buy is revealed in this passage:
Freedom-to-operate (FTO) analysis therefore remains critical for market entrants. Whilst the primary patents have expired, a dense web of secondary patents, covering additives, coatings, and production methods, still poses infringement risks.
Of course Shoosmiths would be happy to do a FTO analysis for your potential product...for a fee.
That doesn't mean that it doesn't contain quality information. Law firms tend to make this kind of ad informative. But it does mean that there is an agenda.
It may be an ad but it has every reason to be perfectly accurate. The law firm is not selling LFP batteries.
Edit: for example, if somebody was selling their AWS course by providing detailed information on some aspect of AWS, that wouldn't be a reason to doubt the information itself. It serves as a sample.
It has plenty of reasons to be inaccurate. They may be exaggerating the promise of LFP or overplaying how many secondary parents there are.
Anyone who needs their help already knows the promise of LFP in at least enough details that they would need the patent search anyway as part of their efforts to learn if it is right for them. All secondary patents are important, the only question is: do you license them, work around them, or not infringe in the first place. (I'm going to ignore the possibility of intentional infringing though that happens)
I mean one would take the ad with a grain of salt
If it gets people to pull the trigger on engaging with the firm - it’s likely to embellish how massive the changes are of these patent lapses
> That doesn't mean that it doesn't contain quality information. Law firms tend to make this kind of ad informative. But it does mean that there is an agenda.
This is the best thing to do for SEO, write good and authoritative content. Which is ironic because the field of SEO started off as gaming the systems with things like hidden keywords.
If you make technology that spies really want the government will claim eminent domain and take your patent from you, with "fair" compensation, of course.
It's funny that never happens for things that actually matter.