Comment by yearolinuxdsktp

Well Bayesian stats can be a superior stats tool vs frequentist for A/B testing applications, especially around digital traffic, where it builds with time and it’s different than calling up a sample size of people, and when you want to subdivide the samples, or if you want to stop testing early. These are some techniques now to end frequentist tests early in the presence of a strong signal that were developed in response to the criticisms in the 10s.