Comment by gspencley

My wife and I own a small theatre. We can process orders in-store just fine. Our customers can even avoid online processing fees if they purchase in-store. And if our POS system went down, we could absolutely fall back to pencil and paper.

Doesn't change the fact that 99% of our ticket sales happen online. People will even come in to the theatre to check us out (we're magicians and it's a small magic shop + magic-themed theatre - so people are curious and we get a lot of foot traffic) but, despite being in the store, despite being able to buy tickets right then and there and despite the fact that it would cost less to do so ... they invariably take a flyer and scan the QR code and buy online.

We might be kind of niche, since events usually sell to groups of people and it's rare that someone decides to attend an event by themselves right there on the spot. So that undoubtedly explains why people behave like this - they're texting friends and trying to see who is interested in going. But I'm still bringing us up as an example to illustrate just how "online" people are these days. Being online allows you to take a step back, read the reviews, price shop, order later and have things delivered to your house once you've decided to commit to purchasing. That's just normal these days for so many businesses and their customers.