Comment by supermatt

> EU's response?

It wasn’t the EU, it was France who fined Apple over ATT (although there are ongoing discussions at the EU level).

They were fined for self-preferencing, which is exactly the “different story” in your footnote.

It was also pointed out that consenting to ATT still isn't sufficient to provide informed consent required under GDPR and is misleading for implementers who think they can just rely on ATT (its effectively yet another non-compliant cookie banner), but the fine was just for the self-preferencing.