Comment by Libidinalecon

It is a completely different scale.

I loved MTV as a kid but it was as different to social media as can be.

Half the time you would turn it on and not like the video playing then switch the channel. Even if you liked the video that was playing, half the time the next video was something you didn't like so you would switch the channel.

Now imagine if MTV had used machine learning to predict the next video to show me personally that would best cause me to not change the channel.

That is not even really a different scale but a different category.