Comment by _aavaa_
2 days ago
https://openai.com/careers/growth-paid-marketing-platform-en...
Is that role not exactly what you mention?
2 days ago
https://openai.com/careers/growth-paid-marketing-platform-en...
Is that role not exactly what you mention?
At least the description is not at all about building an adtech platform inside OpenAI, it's about optimizing their marketing spend (which being a big brand, makes sense).
There are a bunch of people from FB at OpenAI, so they could staff an adtech team internally I think, but I also think they might not be looking at ads yet, with having "higher" ambitions (at least not the typical ads machine ala FB/Google). Also if they really needed to monetize, I bet they could wire up Meta ads platform to buy on ChatGPT, saving themselves a decade of building a solid buying platform for marketers.
> There are a bunch of people from FB at OpenAI, so they could staff an adtech team internally I think
Well they have Fidji, so she could definitely recruit enough people to make it work.
> with having "higher" ambitions (at least not the typical ads machine ala FB/Google)
Everyone has higher ambitions till the bills come due. Instagram was once going to only have thoughtfully artisan brand content and now it's just DR (like every other place on the Internet).
> At least the description is not at all about building an adtech platform inside OpenAI, it's about optimizing their marketing spend (which being a big brand, makes sense).
The job description has both, suggesting that they're hedging their bets. They want someone to build attribution systems which is both wildly, wildly ambitious and not necessary unless they want to sell ads.
> I bet they could wire up Meta ads platform to buy on ChatGPT, saving themselves a decade of building a solid buying platform for marketers.
Wouldn't work. The Meta ads system is so tuned for feed based ranking that I suspect they wouldn't gain much from this approach.
> it’s not at all about building an affect platform inside OpenAI.
Directly from posting: “building the technical infrastructure behind OpenAI’s paid marketing platform”
Actually yes (I did mean to check again but I hadn't seen evidence of this before).
I do think that this seems odd, looks like they're hiring an IC to build some of this stuff, which seems odd as I would have expected them to be hiring multiple teams.
That being said, the earliest they could start making decent money from this is 2028, and if we don't see them hire a real sales team by next March then it's more likely to be 2030 or so.
That's a marketing role, not a product role.
no. this role is for running ads campaigns at scale (on google, meta, etc) to grow openai users. its at a large enough scale it's called "platform" but it would be internal use only.
> Your role will include projects such as developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives.