Comment by techblueberry
2 days ago
Seems like ad targeting might be a tough sell here though, it’d basically have to be “trust me bro”. Like - I want to advertise coca-cola when people ask about terraforming deserts? I think I wouldn’t be either surprised by amazing success or terrifying failure.
Perplexity actually did search with references linked to websites they could relate in a graph and even that only made them like $27k.
I think the problem is on Facebook and Google you can build an actual graph because content is a thing (a url, video link etc). It will be much harder to I think convert my philosophical musings into active insights.
So few people understand how advertising on the internet works and that is I guess why Google and Meta basically print money.
Even here the idea that it’s as simple as “just sell ads” is utterly laughable and yet it’s literally the mechanism by which most of the internet operates.