Comment by tonyedgecombe
2 days ago
>Today, Google's advertising revenue is around 260B / year or about 60% of the entire global advertising spend circa 1998.
Or about 30% of the global advertising spend circa 2024.
I wonder if there is an upper bound on what portion of the economy can be advertising. At some point it must become saturated. People can only consume so much marketing.
Advertising is in many market like a tax or tariff - something all businesses needs to pay. Think of selling consumer goods online - you need ads on social media to bring in customers. Spending 10% on ads as COGS is a no brainer. 20% too. Maybe it could go as high as 50% - if the companies do not really have an alternative, and all the competitors ard doing it too? They are just going to pass the bill to the consumer anyway...