essentially every YouTuber I've watched who discussed their financials said that their sponsorships brought in several times more money than all forms of YouTube money.
which is a very niche slice, and I have no idea how representative it is in aggregate. but sponsorships happen because they pay well enough to annoy every viewer, not just ones that aren't using the better-paying Premium - they generally are not cheap, to say the least.
I do not use it because I do want to support the people I watch. I just skip manually if it is of no interest.
I have YT Premium that pays much more than sponsors. That's also why I just use Firefox instead of third party apps to watch YT.
essentially every YouTuber I've watched who discussed their financials said that their sponsorships brought in several times more money than all forms of YouTube money.
which is a very niche slice, and I have no idea how representative it is in aggregate. but sponsorships happen because they pay well enough to annoy every viewer, not just ones that aren't using the better-paying Premium - they generally are not cheap, to say the least.
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