Comment by matheusmoreira

Advertising in general is absolutely abusive. I like to think of advertising as mind rape: it forcibly inserts brands and trademarks into your mind while you're trying to read or watch something.

On the other hand, I don't classify what Steam is doing as advertising. When I open the Steam store, it's because I want to see the games it has on sale. It's not advertising, it's the exact information I asked for. It would have been advertising had it kept spamming me with game deals while I'm watching a film or something.