The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.
Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.
The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.
Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.
"HBO or Cinemax... um, I wonder which name I should keep."