Comment by Arainach
6 hours ago
Far better for consumers to be able to binge Game of Thrones/Silicon Valley/whatever and cancel HBO Max than to have to pay twice as much for a subscription to both libraries to get either.
6 hours ago
Far better for consumers to be able to binge Game of Thrones/Silicon Valley/whatever and cancel HBO Max than to have to pay twice as much for a subscription to both libraries to get either.
Yeah until Netflix adds tiered pricing for content and you end up paying more than what Netflix + HBO Max together would have cost because Netflix is the only game in town for that content..
I think like all media consolidation this will send a lot of people back to the seven seas..
The seven seas can't stop netflix from canceling good shows though.
I'm actually a little surprised that, some discounts for annual subscriptions notwithstanding, the streaming services haven't done more to discourage short-term jump on/jump off subscriptions.
But they have the data and I don't. I assume there's enough stickiness and inertia that most people are not canceling and restarting services all the time. I know I don't. I just decide I don't care enough about most content (and don't really watch much video or binge watch anyway).
A big part of the reason I keep my Paramount+ subscription month-to-month despite mostly just watching Star Trek on it is that they sold me a pretty good annual plan discount.
Annual plans are a big factor in the stickiness of Amazon's efforts. Especially with Amazon's dark patterns around trying to make people forget they pay it (and making it hard to cancel).
It is curious there aren't more explorations in increasing stickiness. Though admittedly cable's biggest trick (long term contracts) is maybe thankfully out of reach for most of the streamers.
Bundles, where they exist, are a big stickiness factor. Especially during COVID, getting stuff delivered to my door before I'd have gotten around to the hassle of going to the store, was a big factor in making Prime more useful to me than it already was.
Apple is less pronounced but I'm very much in the Apple ecosystem so TV+ isn't really a big adder.
>Though admittedly cable's biggest trick (long term contracts) is maybe thankfully out of reach for most of the streamers.
Yeah. You make too much of an on/off ramp for just a streaming service and that's a hard pass for me.
As you say, most users probably don't bother stopping/starting subscriptions. Besides, if they make it harder to cancel some users might not subscribe in the first place in fear of being locked in.
They're probably making more with users saying "I'll subscribe now but cancel when I'm done watching this show" then don't bother cancelling.
As much as people complain, maybe if I was still 22 and dirt broke, I'd do something like that, but more likely I just wouldn't watch TV. I didnt own a TV back then and it was fine. Now, sure, I don't exactly like being nickle and dimed from a pure intellectual perspective, but these streaming services are what? Like $15 a month a pop? That's 1/40 the cost of groceries. It's annoying but makes no difference and isn't anywhere near worth the hassle of starting and stopping. If it was a $120 a month gym subscription or the old cable bundles I used to pay $200 for, then it's getting to the point that it's worth caring about.
The stickiness is probably just that. Even as they raise prices, it's still less than we're paying for pretty much anything else. Gas, electricity, food, housing. Cut Netlix and well great, I just reduced my monthly spend from $5000 to $4980. Really making a dent there. I can retire comfortably now. It's almost as patronizing as the old avocado toast thing. Avocado toast might be overpriced and nowhere near worth it, but it isn't the reason anyone is broke.
I do keep a vague eye on subscriptions/credit cards/etc. that I'm really not getting value out of over the course of months.
But, yes, if you're either poor or optimizing points on an airline or whatever is sort of a hobby, then sure. But otherwise, it's just not very interesting to many of us and involves mental overhead we can just live without.
Which is why it won't happen, what would the revenue benefit of that be?
In the medium term you'll get a D+/Hulu-esque split with maybe a discounted bundle of Netflix and HBO Max together - the evidence is pretty strong that bundles reduce churn.
If they ever do go to one library, it'll be because Netflix feel they are able to push prices to the same level as both services combined.