Thats part of it actually , they have(had) a nonstandard offering via Sony hardware. If it was a known OEM like Oppo/Honor/Oneplus theres already some familiarity/buyin from users and lines possibly can be opened for select verticals.
Instead with the SonyX offerings , they linited it to a tiny range, upgrades as i recall were sometimes not possible to newer versions and a separate support contract to Jollla was needed.
A pure play ala android would do better, they (jolla) do the software - the OEM does the hardware/updates similarly to how Linux distros like Ubuntu get bundled into Dell etc.
If they were a hardware firm like Huawei bulding their phone and OS makes sense , or with massive scale like Google with Pixel.They are neither. Hardware is hard, and scaling it at volume moreso.
Thats part of it actually , they have(had) a nonstandard offering via Sony hardware. If it was a known OEM like Oppo/Honor/Oneplus theres already some familiarity/buyin from users and lines possibly can be opened for select verticals.
Instead with the SonyX offerings , they linited it to a tiny range, upgrades as i recall were sometimes not possible to newer versions and a separate support contract to Jollla was needed.
A pure play ala android would do better, they (jolla) do the software - the OEM does the hardware/updates similarly to how Linux distros like Ubuntu get bundled into Dell etc.
If they were a hardware firm like Huawei bulding their phone and OS makes sense , or with massive scale like Google with Pixel.They are neither. Hardware is hard, and scaling it at volume moreso.