Comment by cactus2093
3 hours ago
This is how it worked a decade+ ago, when there was still alpha to be had on providing better streaming service. It was great and we got things like the Netflix Prize and all sorts of content ranking improvements, better CDN platforms, lower latency and less buffering, more content upgraded to HD and 4K. Plus some annoying but clearly effective practices like auto-play of trailers and unrelated shows.
Now these are all solved problems, so there is no benefit in trying to compete on making a better platform / service. The only thing left is competing on content.
> I want several companies that are able to license whatever content they want. And ideally the customer can choose between a subscription that includes everything, and paying for content a la carte, or maybe subscriptions that focus on specific kinds of content
This seems like splitting hairs, it's almost exactly what we do have. You can still buy and rent individual shows & movies from Apple and Amazon and other providers. Or you can subscribe to services. The only difference is there is no one big "subscription that includes everything", you need 10 different $15 subscriptions to get everything. Again, kind of splitting hairs though. The one big subscription would probably be the same price as everything combined anyway.
It is worth noting that the Netflix Prize winner's solution was never meaningfully used, because Netflix pivoted from ranking content based on what you tell them you like to ranking content based on clicks and minutes watched.
To say that "we have solved ranking" because Netflix decided to measure shallow metrics and addiction is... specious at best. Instead the tech industry (in all media domains, not just streaming video) replaced improving platforms and services in meaningful ways with surveillance and revenue extraction.
Exactly. Nothing is really preventing a $200/month aggregator beyond paying a bunch of lawyers and people not wanting to pay that. I know I'll live with some service fragmentation in exchange for not paying for a bunch of stuff I'll maybe watch once in a blue moon. And I'll probably buy some discs for things I really want to see.
Exclusive deals are preventing it. Media content is resistant to commodification, making it a durable value proposition, and this makes exclusive licensing deals highly desirable - lawyers hired by an upstart aren't going to make a dent in this.
Don't disagree. Just paying lawyers was sort of a facile dismissal on my part. In video content, there's a lot of history that makes it hard to get closer to the way things are in music. Though there are also monetary incentives and practicalities as well.
Ah yes, today where they optimized out the recommendation algo to the point I haven't found something recommended to be watch worthy in years. The only thing worse than the video streaming recommendations is what's become of Amazon/Audible's book recommendations (though Spotify is trying hard to enshitify their algos to catch up).
Sad that we can't have nice things, but capitalism must be fed and I guess good, targeted recommendation algorithms are anti-capital.