Cost isn't only money. In the case of linux it is time to learn to use it (which is a sunk cost on windows: already paid it). Then you need to download and install it - again windows comes by default so a sunk cost.
Windows user here. It goes vastly further than that. I've been using Windows since version 3.0. I'm used to it to the point where it's second nature. Linux is foreign and difficult to comprehend, not least because it explicitly avoids being anything like Windows or accommodating habits people acquired from Windows. I don't like the direction Windows is going any more than anyone, and I'm avoiding Windows 11 for the time being, but as long as Linux people continue to believe that the only reason Windows users don't switch is because they don't know Linux exists, Linux will not be able to attract Windows users even as Windows goes full capitalist enshittification.
I don't remember the last time I've clicked on a Firefox icon. I've pinned it to the taskbar and I press Win+1 to use it, which is 100 times faster. I've been doing that for >10 years now.
Or because don't know (or care) that they have a choice. Same with browsers. Most users will click the 'internet button' to get online
The main reason is the better alternative costs twice as much.
Wow. I didn’t know Linux cost that much! /s
Cost isn't only money. In the case of linux it is time to learn to use it (which is a sunk cost on windows: already paid it). Then you need to download and install it - again windows comes by default so a sunk cost.
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Windows user here. It goes vastly further than that. I've been using Windows since version 3.0. I'm used to it to the point where it's second nature. Linux is foreign and difficult to comprehend, not least because it explicitly avoids being anything like Windows or accommodating habits people acquired from Windows. I don't like the direction Windows is going any more than anyone, and I'm avoiding Windows 11 for the time being, but as long as Linux people continue to believe that the only reason Windows users don't switch is because they don't know Linux exists, Linux will not be able to attract Windows users even as Windows goes full capitalist enshittification.
You know the Firefox icon in Windows?
It's the exact same in Linux. Click on it, get Internet.
You do everything in a browser anyway.
I don't remember the last time I've clicked on a Firefox icon. I've pinned it to the taskbar and I press Win+1 to use it, which is 100 times faster. I've been doing that for >10 years now.