Comment by rsynnott
13 days ago
Measuring the effectiveness of ad campaigns, particularly in the short term, is notoriously difficult. They likely mostly don't _know_ if it's working at this point (though, yeah, I'd kind of assume it isn't.)
13 days ago
Measuring the effectiveness of ad campaigns, particularly in the short term, is notoriously difficult. They likely mostly don't _know_ if it's working at this point (though, yeah, I'd kind of assume it isn't.)
Really? It shouldn't be difficult to measure the performance of a YouTube campaign. There are very clear metrics related to watch time, CTR and conversion rate (if applicable).