Comment by axus
1 day ago
Mobile customers are a kind of second-class citizen for McDonalds, though they have instructed the drive-through salespeople to always lead with "Will you be using the mobile app today?". MCD uses location tracking to only submit the mobile order once you are in range of the store.
Should probably add that in-store customers are third-class citizens; drive-through orders without customization get priority.
> MCD uses location tracking to only submit the mobile order once you are in range of the store
Interesting. Can they be certain that the device from which one places the order, is also taken along for the ride? Some people might order from a separate phone or tablet, which stays at home. Perhaps all of this customer's devices have the McD's app; and any one of them may trigger the order, by approaching the store.
Yeah, if you use the mobile app, your GPS icon lights up until you get there.
Crazy invasive. Guess they want to see how far you drive and what route you get to get there.
It's best to get your order code, leave your phone at home and just pull up and say "I have order EM14..."
I haven't used the McDonalds mobile app in the drive-thru line. Can you clarify the experience? Why would I use the mobile app once I'm already at the drive-thru? For points/payment? Or for ordering as well?
I once ordered ahead using the mobile app at a Starbucks. I got out of my car, only to find the doors locked, as they closed early for some reason. So I had to get BACK in my car, and sit in the drive-thru queue, just to pick up my already-completed drink, which I found infuriating. (actually, what was infuriating was that I really only order at that location to use their restroom, which of course was an option unavailable in the drive-thru for hygenic reasons)