Comment by keyringlight

Similar with nvidia, you've got to consider what partner companies AMD likes working with. AMD/nvidia design chips, contract TSMC to make them, then sell the chips to the likes of ASUS/MSI/gigabyte/etc to put them on cards the consumer buys. The other market AMD serves is Sony/MS for their consoles and I'd argue they're a major motivator driving radeon development as they pay up-front to get custom APU chips, and there's synergy there with Zen and more recently the AI demand. Ever since ATi bought up the company (ArtX) that made the Gamecube GPU it seems to me that the PC side is keeping the motor running in-between console contracts as far as gaming demands go, given their low market share they definitely don't seem to prioritize or depend on it to thrive.