Comment by xp84
2 months ago
In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as opposed to the product parts of the company.
2 months ago
In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as opposed to the product parts of the company.
Again, why wouldn’t that be the common approach?
Involving people who should care doesn’t seem like a revolutionary idea.