Comment by AuthAuth
21 hours ago
Please go anywhere but the platforms I use. Go fill Tiktok up with ads. Any of the "mainstream" platforms inbuilt ad posts are a good bet. Or a marketing agency that will disguse it as organic content.
21 hours ago
Please go anywhere but the platforms I use. Go fill Tiktok up with ads. Any of the "mainstream" platforms inbuilt ad posts are a good bet. Or a marketing agency that will disguse it as organic content.
Lol wish I could afford to "fill up Tiktok with ads"! Seriously though, I always felt like Google AdWords (we only used the search network) are the most honest way. Someone searches for what you offer and they see your ad. With these other platforms it's more about relying on the algorithm.
Google ads are the cheapest yes, but depending on your audience they may not be looking on Google now.
For ChatGPT (and similar) you need to have a strong FAQ page and lots of content marketing to increase the likelihood of being the suggested answer when a user asks ChatGPT a relevant question (it's a highly probabilistic system, look up AEO/GEO).
CloudFlare for example offers an option to block AI scraping bots by default. If you are in the services business, this is the opposite of what you want because having AI crawlers scrape your site would drive traffic down the road when users ask a related question.
I would also suggest having accounts with major chatbot companies and enabling the "allow training on my conversations" option and then talk to it about your services. Ultimately you just want to get your brand into the training data corpus, and the rest is just basic machine learning statistics.
Facebook ads were the cheapest for me ten years ago.
We were marketing a product that many people were happy to know existed. The dashboard gave us tools to really delve into demographics. Of all the ridiculous personal data Facebook collected, the best demographic filter was allowing me to narrow in on pages someone liked or interacted with. We were selling things related to cruising sailboats, and we could target an audience within 30 miles of Fort Lauderdale who also liked Sailing Magazine. Moreover, we could use a pixel so that only people who had also visited our website saw the ads.
Facebook had a policy of rewarding high-quality ad content. If people clicked the ad, or better yet left positive comments and discussion or shared, the price drastically decreased to fractions of a cent per impression and click-through. We were able to get ads shared a lot with people tagging other people about the product suggesting they might be interested in it. That was the holy grail for copy that we always strived for.
Of course, they got rid of all that. But at the time, it was a great way to target an audience based on third-party pages they liked, giving them ad content about products they were generally interested in—and products they were happy to know they could purchase because they had value.
Ads configuration is like gambling in Las Vegas, in that the easier the game, the worse the odds—like slot machines—and the more the player has to interact, like Blackjack, the better the payout. When done well with good configuration, we were getting 1000s of click-throughs for dollars. It was amazing.
The point is that Facebook rewarded ads that people positively interacted with, as it meant the quality of the news feed wasn't hurt by the ad.
There was a time when ads benefitted everyone, the buyer, the seller, and Facebook.
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Google Search Ads are usually the most expensive on a CPC basis out of the big platforms, but usually the CPA is much lower (even though Bing Ads can often be better value). This is usually because of 2 reasons:
1. You can target a specific part of the funnel (informational -> purchase intent) in search ads. Targeting on social networks is more about overall user profiles rather than their immediate state of mind.
2. People going to a search engine expect to leave that search engine to go to another website. Whereas people on a social network expect to stay in that portal. So clicking on an ad then doing something after is a more natural flow (and better value for advertisers).
Your product are programmable LED pois?
That does seem like a very good fit for a good video that can spread on TikTok etc on its own if some performers upload videos.
NO that's a side project - my product is my juggling/magic shows here in Durban (also good for video though). I made the poi for myself and open sourced it, now people are selling them in Brazil, and Australia. Sometimes I get a bit of cash from it but not a lot.
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Why hate on the guy with the kids’ entertainment business for placing ads? I don’t get it.
I think they’re really hating on ads in general, not this specific person.
I hate ads too, I understand. Currently running pi-hole and ublock simultaneously. Have to use a burner phone to see my own ads
Its not specific on him Ads just drive me insane. I haven't really formed enough strong reasoning(to me) to say they shouldn't exist. So I'm at a halfway point of "advertise somewhere that isnt in front of me".
The platforms I use are very NOT local so it'd be pointless. Mainstream platforms are invasive with their data collection that would allow his ads to be specifically targeted and do well there, getting put in front of people who might actual use his service.
pls don't go to TikTok, I use it
TikTok's already full of ads and barely hidden sponsored posts though