Comment by CosmicShadow

Yet if I turn off my ads my sales drop to nearly nothing, but when I turn them on again I get a steady flow of new customers as well as some repeaters who either forgot about us or needed a reminder to buy again, sometimes literally years later.

It all depends on how big you are, what you sell, and how people can or will find you. I sell something that some people REALLY want, but they will never think to Google if it exists, they just think it's not available anymore/end of story, and I rank #1 unpaid, it's frustrating.

Now I only have one ad platform I can get to work at this point and I've wasted so much money on others, trying again every few months, but they all seem to suck or I don't have the patience and pockets to try and figure them out compared to how I've figured out the one that works enough to make a living off of.