Comment by makeitdouble

This is an analogy that is very appealing, which is precisely why I feel it sends the fundamentally wrong message.

There is not one single puck in the web search field, and we actively don't want that situation in the first place (want no monopoly or cartel). There should be at least 2 if not a ton more. Everyone focusing their attention and resource on a single thing is the absolute worst case scenario.

I also hope the future of search is not where every existing player is looking at. That means there is no disruption happening, money straight dictates the winner and nothing truly innovative is expected.

Even "skating where the puck will be" is essentially following someone else's play. It can be fine, but I'd prefer to focus on the person actually acting on the puck, where they're trying to lead the game.