Comment by lelanthran

> As someone who spends seven figures every month on Google ads, what’s much more likely to be happening here is that the individual advertiser is either getting outcompeted or they’re executing ads poorly.

Outcompeted by who??? He's a performer offering local entertainment. I highly doubt that people searching for "entertainer in durban" are getting ads for Cirque du Soleile.

His ad is probably on the first page for that search term; the problem is more likely that no one is looking at that first page anymore.