Comment by johnnyanmac

Going viral is great when you're a small team or even a million dollar company. That can make or break your business.

Going viral as a billion dollar company spending upward of 1T is still not sustainable. You can't pay off a trillion dollars on "engagement". The entire advertising industry is "only" worth 1T as is: https://www.investors.com/news/advertising-industry-to-hit-1...