Comment by shrubby

A nice set of examples can be found in Guido Palazzo's Dark Pattern.

“The Dark Pattern by Guido Palazzo and Ulrich Hoffrage teaches us about the power of context, which is stronger than reason, values, morals, and best intentions. It is an uncomfortable and painful lesson about the root causes of 'corporate infernos.' "

The context matters.

Think of the banality of evil in WW2 Germany.

We are capable of doing almost anything, good or bad, as long as the shoal around does it and pretends it normal.