Comment by dzonga
1 day ago
American car manufacturers don't play to their strengths e.g affordable sports cars - Chevy Corvette Stingray | Mustang GT how many are sold in foreign markets
the Bronco could make a killing in Africa but is it sold there NO. I understand here in the states the 4runner has no competition - yet ford wants to kill it using the Bronco. Why not use the Bronco to kill the land cruiser in markets where people default to a Land Cruiser / Fortuner and force Toyota to play defense.
E.g in Africa certain markets Ford started selling the Ford Ranger Raptor and they're making a killing - and actually starting to cause Toyota to compete and not bring their usual stale cars.
However Chinese have brought their A-game too - Tank 300, BYD Shark etc
There is no way that a land cruiser owner in Africa will ever consider anything made by Ford. That's like blasphemy. The LC has decades of proven reliability, that the bronco needs to compete with.
It's true, the Ranger is immensely popular. But Ranger owners and LC owners do not see eye to eye and you'll have a tough time convincing the LC owner to change allegiance.
For South Africa specifically, the Ranger is about as large as you can go in terms of personal vehicle, before it becomes a serious hassle. Our infrastructure does not really support bigger cars. How does the bronco compare with the Ranger size wise?
Lastly, the Ranger is built in South Africa, I think Ford knows and understands the Southern African market very well.
also American car manufacturers have a good advantage in diesel engines: Duramax etc