Comment by alex1138

Myspace was a problem with this

On the one hand, the pages were kind of ugly. Nobody likes autoplaying music. On another hand, they ruined their own site with a (separate) series of boneheaded decisions. On the other hand, Tom didn't seem quite as odious as Zuck (Myspace had a visible wall, you otherwise knew what you were dealing with with the privacy settings, and the wall was a good way to have network effects and connect with people). On another hand, Myspace worked (there was Friendster too and apparently their problem was the servers only worked half the time) because in 2006 relatively few people were online, so you knew you could find people on there

I don't know how it would have evolved if Murdoch(?) hadn't ruined the site; yes it was always a bit messy, but still. (At the same time, they completely lost all user data in some 2015 (possibly 2016) database incident, so so much for that)