Comment by ssimpson
6 hours ago
Isn't part of it the dealer network as well? They've existed so long on service money, they were actively pushing people away from the Lightning because the service needs were so low and they wouldn't be making money off them.
Yeah, Ford realized that early on and had once raised the idea of building their EV division as a direct-to-consumer more directly competitive as a Tesla-rival, but as soon as that news floated the dealers had a fit and one of Ford's ancient problems is that the dealers are also often its largest shareholders. That's been a recipe for Ford's many little disasters since 1919 (where the Dodge Brothers were dealers and shareholders and convinced US courts to force Ford to pay more profits to shareholder dividends than reinvest in R&D, those dividends then helping to finance the Dodge Brothers' next business, the Ford rival Dodge; the terribly broken concept of "fiduciary duty to shareholders" comes almost directly from that 1919 lawsuit, if you've ever wondered how American businesses became the quarterly-focused way that they are instead of longer horizon focused).
This has been my experience when trying to buy any EV in the US. They technically exist, but finding one at a dealership is hard. Harder still is finding one that they actually have charged. Finding one without massive dealer fees is impossible. They use the forced scarcity as an excuse. Chevy dealership told me I was better off buying a Tesla. Hyundai told me “this isn’t really an EV kind of city”