Fun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly.
As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me.
The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked.
The monopoly has now been abolished, largely due to pressure from digital services.
A limited availability loss leader product meant to normalize lottery tickets to young customers.
Fun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly.
As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me.
The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked.
The monopoly has now been abolished, largely due to pressure from digital services.
Oh I see. Gross.