Comment by marcosdumay

Subscriptions usually add up to the cost of buying in less than an year.

Companies hope on people being none-the-wiser, but live mostly of people that subscribe for short durations or need the internet component of the services. So, no, prices going up will make subscriptions less popular, not more.

This is different from expensive goods pools (rental cars, houses, airplanes, etc) because there's actual competition on those.