Comment by bee_rider

He talks about a Pigovian tax for ads, which is interesting. I don’t have any thoughts other than “yeah good idea.”

But, something I haven’t fully worked out but have vague suspicions about: are ads actually a tax-favorable business model under the current system? We watch ads in exchange for some service, if it wasn’t an ad-supported service we’d have to pay money for it, and that transaction would be taxed.

Of course, the transaction between the ad network and the company placing the ad is taxed. But it seems like they could have a lot of play, as far as picking where that transaction takes place…

Ads should at least be taxed as heavily as if we had paid for the thing with money, IMO.