Comment by tonymet
2 months ago
can you give examples of serious online businesses that are not doing those things?
Here are the industries that I've worked in that all did behavioral tracking for the above applications
* gaming
* music industry
* healthcare
* social media
* news
* internet search
* online retail
B2B SaaS
Sales, marketing, CS, self-service all need behavioral tracking. Can you share a practical example?
You asked for the websites that I worked for. I am saying the B2B SaaS sites that I have supported didn't use behavioral tracking. I can't share the exact sites due to NDAs.
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You don't seem to understand that one can do behavioral tracking without sharing all personal data with Facebook and Google. GDPR is mainly focused on who you share the data with. Performance tracking of core business processess including traffic sources can be done without involvement of Facebook and Google.
It's totally legit to spend a career helping the folks at Facebook and Google to soak up more private information about everyone so the Trump campaign can improve targeting of the fake news advertisements for the presidential election campaigns. But it is not ethical.
No thats not true
Disagreed. You can absolutely do all analytics, personalization and marketing in-house on your properties. You only need data sharing if you want to influence advertising on other properties or if you display others' ads on yours.
Whether you want to do so is a different matter. This obviously requires (potentially custom) software and infrastructure, vs throwing in GTM and calling it a day. If there is no regulatory reason for it (there isn't - this aspect of the GDPR is not enforced), most businesses won't bother and will take the easy option.
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