Comment by Aurornis

> alternatively, Adam executed the superior pricing strategy.

I'm not saying it wasn't a good choice at the time.

The problem with lifetime licensing only appears down the road if a company doesn't find a way to expand their offerings.

If you opened a local gym with reasonably priced lifetime memberships you'd probably have an explosion of new customers. You'd then hit a wall where you've saturated the market, can't sell any more memberships, but you have to keep paying employees and rent.