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Comment by soared

1 day ago

Agreed - check out for example a Toyota rav4 le. This is the base model with effectively zero modern “subscription-esque” fancy features. It’s got a touchscreen and power windows, but otherwise it’s all the reliability/etc of Toyota and that’s it. About half the price of what most rav4s are listed at and $20k+ cheaper than a 4Runner.

It has a Data Communication Module - it spies on you. If you try to remove that, you lose audio in the front right speaker.

Oh no, across the line Toyota still tries to sell you a subscription service that's required for things like remote start.

  • So? Why would people buying the cheapest possible model care?

    Remote start is a luxury feature. Just ignore the subscription offer like a luxury trim option.

    • Remote start isn't a luxury feature unless you also classify remote unlock as a feature. Toyota (and many manufacturers) used to use the key fob to also start the car but they disabled that so they could charge for it as part of the subscription.

    • It depends. What else is included in that subscription? Mirror and seat heating by any chance?

      Can you buy a Toyota that isn't always online? Because having remote start available, subscription or not, sounds like you can't.

      7 replies →

In the United States (USD, MSRP):

* 2026 Toyota RAV4 LE (base trim) - $31,900

* 2026 Toyota RAV4 Limited (top trim) - $43,300

* 2026 Toyota 4Runner SR5 (base trim) - $41,570