Comment by bee_rider
1 day ago
Windows is a bizarre product at this point; it is what the company is famous for, but it is small beans next to Azure, right?
Nobody would get into the Operating System business to make money I think, the going rate is $0, subsidized by something (an ad company, a hardware company, or general kindness and community spirit).
No, Windows still has Windows tax, which is why I always choose "No OS" when buying a machine. MacOS/iOS/iPadOS were never for sale separately, so we can't judge the price. Android sure is subsidized though.
> MacOS/iOS/iPadOS were never for sale separately
Mac OS was though. OS X 10.0/10.1 were sold for $129 as an upgrade for Mac OS 9 users. Apple continued to offer OS X as a paid software product up to 10.5 or 10.6 (though it was also bundled with new Mac purchases).
[https://en.wikipedia.org/wiki/MacOS_version_history]
Android does have a cost. While the OS itself is free, any manufacturer that wants to put Play Store, which is almost every company outside China, needs to pay Google a license fee, which effectively pays for Android. Of course there are also ads everywhere in Android and Android apps that helps pay the bill.
There are really any ads in Android itself, even with Google Apps installed. Which, by the way, you don't need to use even if they are installed (except, for example, Chrome to get a different app store or whatnot-, just like a fresh Windows install needing to use Edge to get Firefox or Chrome).
And it's still miles easier to get Android to switch default apps and also respect your choices, than to get Windows to allow you to switch default apps and then shut the fuck about their crap.
Wow, so the only OSs with no money in them are the FOSS ones. Makes sense, though.
(No, at this point Android hardly counts as FOSS anymore.)
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Productivity and Cloud have a revenue of about 30B each while personal computing only was 13.5B (that includes windows Xbox and search + advertising) according to ms earnings report q4 25
Yep! That’s what I was thinking of. It is a cloud hosting company that keeps some legacy software around for sentimental reasons.
I would imagine a significant portion of the cloud revenue is derivative of windows though. Whether that’s lift and shift workloads or entra id which is picked over alternatives for its compatibility with existing windows and AD infrastructure.
The only reason Azure is a success though is because of Windows. Maybe now it's so big that it can exist without Windows but Windows is the gateway into Azure. So many other companies would kill for a platform (aka Meta) and here Microsoft has one and is treating it poorly. In pure financial terms it makes sense but, as a business strategy, I think it's severely lacking.
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I don't think it's sentimentality, exactly. Who picks Azure or OneDrive or AD or Office 365 or Sharepoint or Teams or any Microsoft product or service if they're not already running Windows? The desktop operating system, "legacy" though it may be, has near universal reach and has therefore been key in pushing people to their more lucrative services. But they pushed too hard, it's too obviously shit, and now people and enterprises are looking for an exit. What then?
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If you want the "Home" version of Windows, you'll get ads and crap, but the cost will be free/low. If you don't want the ads and need a more professional setup, then you can pay for Windows "Pro" version. They also have server versions that cost a lot more, so yes, Microsoft can and does make money from their OS. No, it's probably not as much as they make from Azure now, but in the past it made them a lot of money. It's estimated Windows brings in ~$20 billion for Microsoft, which is nothing to balk at. Azure brings in ~$75 billion. $20 billion isn't "small beans" in this equation, it's substantial.
The Pro version doesn't remove the adverts.
What "adverts"? I've been on Pro for over a decade on a dozen machines and have never seen one single "advert".