Comment by timpera
12 hours ago
ChatGPT often provides links to sources in its answers after searching the web. Therefore, some people in the SEO world are saying that you need to split up your content into many small "questions" so that LLMs copy your answer to the question after searching the web and (hopefully) link to your website in the process.
I don't think that it is a good strategy, but it makes sense, especially for content that you want to be scraped (like product pages).
Do we need some kind of standardized URL syntax (like # for anchor) to have browsers take you to the sub-content and highlight it?
#:~:text=
https://developer.mozilla.org/en-US/docs/Web/URI/Reference/F...
If this is is why people are doing it, the SP isn't even addressing the actual question of effectiveness, because this isn't about manipulating the Page Rank algorithm its about getting results cited in LLM outputs.
I'm wondering if the future meta is to write articles that don't actually target the truth, but what the AI most likely believes, as in most likely hallucinates.
None of that.
The SEO solution is to be in the list of results that the search engines return to the LLM. That list is relatively small.
You don't even get into the "LLM evaluation" stage unless you're one of the top X number of results for the LLM search. Being that the LLM search uses the search engines and not the LLM, it's fatal if you don't score high enough for the search engines. Whatever makes your results top hits for the search engine is what it will take to get the LLMs to notice you in the future.
ie - for now, OpenAI is dependent on the search engines when doing research. So it's actually the search engines that represent the gatekeeper.
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