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Comment by MyFirstSass

1 day ago

Does anyone know if Stephen Lemay replacing Dye will potentially "save" the increasing mess that is OSX, at least UX wise, or is it more of a meaningless figurehead swap in a big org?

Tahoe is tragically bad by almost every UX measure, and following various Apple subreddits i wonder if they just don't care anymore - since the majority of people are shocked by the amateurishness of both bugs and design choices in the latest update - this comes on top of literally every major bug being ignored from the alpha to releasing anyway then continuing to ignore feedback.

I worked on Finder/TimeMachine/Spotlight/iOS at Apple from 2000-2007. I worked closely with Bas Ording, Stephen Lemay, Marcel van Os, Imran Chaudry, Don Lindsey and Greg Christie. I have no experience with any of the designers who arrived in the post-Steve era. During my time, Jony Ive didn't figure prominently in the UI design, although echoes of his industrial design appeared in various ways in the graphic design of the widgets. Kevin Tiene and Scott Forstall had more influence for better or worse, extreme skeumorphism for example.

The UX group would present work to Steve J. every Thursday and Steve quickly passed judgement often harshly and without a lot of feedback, leading to even longer meetings afterward to try and determine course corrections. Steve J. and Bas were on the same wavelength and a lot of what Bas would show had been worked on directly with Steve before hand. Other things would be presented for the first time, and Steve could be pretty harsh. Don, Greg, Scott, Kevin would push back and get abused, but they took the abuse and could make in-roads.

Here is my snapshot of Stephen from the time. He presented the UI ideas for the intial tabbed window interface in Safari. He had multiple design ideas and Steve dismissed them quickly and harshly. Me recollection was that Steve said something like No, next, worse, next, even worse, next, no. Why don't you come back next week with something better. Stephen didn't push back, say much, just went ok and that was that. I think Greg was the team manager at the time and pushed Steve for more input and maybe got some. This was my general observation of how Stephen was over 20 years ago.

I am skeptical and doubtful about Stephen's ability to make a change unless he is facilitated greatly by someone else or has somehow changed drastically. The fact that he has been on the team while the general opinion of Apple UX quality has degraded to the current point of the Tahoe disaster is telling. Several team members paid dearly in emotional abuse under Steve and decided to leave rather than deal with the environment post Steve's death. Stephen is a SJ-era original and should have been able to push hard against what many of us perceive as very poor decisons. He either agreed with those decisions, or did not, and choose to go with the flow and enjoy the benefits of working at Apple. This is fine I guess. Many people are just fine going with the flow and not rocking the boat. It may be even easier when you have Apple-level comp and benefits.

My opinon; unless Stephen gets a very strong push from other forces, I don't see that he has the will or fortitude to make the changes that he himself has approved in one way or another. Who will push him? Tim Cook, Craig Federighi, Eddy Cue, Phil Schiller? The perceived mess of Tahoe happened on the watch of all of these Apple leaders.

  • Thanks for this interesting read.

    I’m asking you to judge people’s state of mind here, which is near impossible, but please bear with me…

    > Several team members paid dearly in emotional abuse under Steve and decided to leave rather than deal with the environment post Steve's death.

    Normally during an event like this there is a change in culture as well which I think we have seen under Cook. So why did they assume that the abusive situation would continue? Jobs was generally known to be harsh to the point of abusive, but if the situation did not change on his death maybe the abuse was equal parts cultural rather than just from the CEO, so why not leave earlier?

    • This question is forcing me to do some deep thinking about my time there, which I haven't done is quite a awhile.

      Some people left early, like Don Lindsay. Don was instrumental in bringing Aqua to life, along with Bas of course, and led the team up and through the release of Cheetah and more. This task wasn't easy at all. To me it seems like he was finally going to receive some reward of those hard years of work. But instead he chose to leave to go to Microsoft. This boggled my mind, as leaving to Microsoft to me seemed incomprehensible. Maybe Don had enough of the abuse? Maybe he was sick of the increasingly crowded commute? The daily visits from Steve pointing out every detail of the UI that bothered him? Did you know the UX designed many of the big banners and posters for the WWDC events. Steve didn't want any old graphic designer to do those, so Bas, Imran and others would work on them. Don had to deal with that too.

      When Steve left to receive cancer treatment in 2004, he still had influence, Bertrand Serlet was running engineering, Jony Ive was focussed on industrial design. We were working on Tiger with the brushed metal interface and there was a lot of activity on that. Tim Cook was running the business, but Bas and others were keeping the ball rolling on the UX with remote input from Steve.

      I wasn't around for the next two leaves of absence, the last one being final, but heard that things were becoming increasingly fractious with camps emerging around Tony Fadell, Scott Forstall, Jony Ive and general politcal unpleasantness as Tim Cook was given various ultimatums about "I won't work with this or that person." Everyone was trying to say that they represented the vision of Steve and somehow knew what would Steve do given any sitution. Geez, if we knew what Steve would do or wanted, there could have been a lot of really distressing confrontations avoided over the previous years.

      This type of internal sniping didn't happen with Steve around, or if it did, it wasn't very effective. I think it would have gotten you fired. Tony Fadell pushed it to the limit with Steve and Scott. I remember someone once asking Steve about getting free lunch at Apple, like you could get at Google and they were told "If all you want is free lunch, then you should be working at Google."

      For me, there was a certain amount of clarity that came from Steve's abusive behavior. It could wear you down on one level, but also brought focus and drive to getting things done. I think it was very unhealthy one one level and very exciting on another. There weren't endless meeting on calendars discussing minutia. It also meant that the obvious horrors of the Tahoe wouldn't happen. Steve himself would have grabbed the windows with different corner radii, stacked them up and excoriated whoever was responsible. Some of my work was called "real bottom of the barrel shit", "the worst he has ever seen" and told "this is not the way we do things at Apple." I assure you, what he was complaining about was nothing remotely close to what we are seeing in Tahoe.

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  • Thanks for the first hand insights. Do you know if much has changed in the past 18 years since your tenure there?

    • I still have friends who work there. Some of them came to Apple from Be or Eazel, and are still working on Finder, Safari, Dock, etc. A lot has changed and in my opinion not for the best. Compared to them, my time there was a flash in the pan. When I look at Safari, Finder and the general state of the UI, I am deeply saddened. I see a bizarre combination of stagnancy, gratuitious change and general aimlessness across the desktop and mobile. I also have a deep distrust of anyone who works at big company, let alone a big company on one component for a long amount of time. To me, it leads to a focus away from external customers and to becoming an expert at internal politics. I probably need counseling, but I loved the dictatorship of the Steve era. Yes, we can point to flaws like the Mac Cube or the hockey puck mouse, but I really appreciated someone just maniacally fixated on getting things done and cutting through the BS that I saw later on in jobs in big tech.

      It would be nice if veterans of the post-Steve era would post on here. Maybe they are scared, bound by NDAs or could care less. Like I said, I need some mental health treatment about my time(s) at Apple I was there working on Final Cut Pro after Be, went to Eazel, and then rejoined Apple as part of Steve's mass hiring of Eazel employees at the behest of Andy Hertzfeld.

He will prevent it from getting much worse than it would have under another decade of Dye, but I don't think he can totally reverse the trend.

I think this is just what happens to companies as they get older. Most of the people who pioneered the Human Interface Guidelines aren't at the company anymore, and management doesn't see much financial growth in Mac sales compared to AI and services.

  • > compared to AI and services

    It's probably the services (Care, iCloud, Music, and even TV), Apple's AI isn't on the overall map at all compared to the competition.

Lemay's appointment was widely celebrated, but he'd been at apple since 1999 and never got the gig. My guess is that there are valid reasons for that that may not be design-related.