Comment by fidotron

It's hard to fault Microsoft for doing what they did with WP7, though. They needed to make a statement that they were still committed to phones since WinCE was truly dead. So they made an MVP "Preview" of what the next Phone OS would be.

WP7 was sold to me in more like that language of "this is a quick MVP on the way to the next phone". It was exciting at that time in that way, seeing it as the hail mary pass of "What if we replaced WinCE with all the things we learned from the Zune? How quickly can we do a version of that which will give the right impression and set us up for the next 'real' version?"

Unfortunately yes, it wasn't sold to everyone with that perspective. I think Microsoft may have counted on developer enthusiasm a bit more to get the word across.

Also to be fair, that was still the era where "everyone" bought the new iPhone at launch and iOS compatibility was seen as somewhat equally spotty that if you didn't have the latest hardware you didn't expect the next iOS version to run well and you'd expect to get left behind on apps. It was also the era where Android was often non-upgradeable between versions on hardware (because carriers wouldn't "certify it") and you generally assumed an Android device was version locked to whatever OS version you bought it with. Microsoft may have felt somewhat safe needing a hardware jump between WP7 and WP8 exactly because that was de facto the case with iPhone and directly the case with Android at the time.