Comment by cosmicgadget

I think you are right on the "wasn't always there" front, though perhaps the commenter making the claim has some early work in mind.

Personally, the Reddit AMAs (including sock puppets) were a pre-2023 indicator of his enKanyefication. Endorsing Donald Trump (who encompasses the stupidity and lack of self-awareness of the Dilbert antagonists) was another, though this may have been driven by a need for money/relevance.