Comment by rchaud
2 days ago
Who's buying those Samsung and Walmart ONN tablets by the truckload then? Tablets for kids are the equivalent of portable DVD players in the 2000s - a commodified device to play Netflix and Youtube on. There is no point in paying an Apple premium for something that's likely to be easily broken and need replacing.
That would be what is referred to as a market for lemons.
Apple tries extremely hard to be durably differentiated from products in the same category to avoid being dragged down in a price war to have cheap quality.
That in turn makes it hard for others to compete with them - you don't have differentiating features that would pull existing users off a mature product like iPad, and you can't come out with a cheaper product without discriminating consumers being concerned that it is fragile, clunky, and/or incomplete.